TPS Elektronik GmbH took an important step towards digital transformation in 2016: with the launch of the SHOP-FSP B2C webshop, we opened direct access for private customers to selected products from the FSP portfolio. Until then, TPS Elektronik had been focused primarily on project-based business and industrial customers. The webshop provided a new way to address the growing demand for reliable power supplies and accessories in smaller order quantities.
Background of the Launch
As an established EMS provider and distributor in the field of power electronics, TPS Elektronik had long been working with international manufacturers such as FSP. While industrial clients were already benefiting from tailor-made solutions, many smaller customers and end users were looking for a trustworthy channel to purchase certified FSP products. The webshop was created to meet exactly this demand.
Features of the Webshop
When the B2C platform went live in 2016, customers gained:
- Direct access to selected FSP products in small quantities.
- Transparent product information including technical data and specifications.
- Secure ordering and payment processes via an online shop environment.
- Efficient logistics, ensuring reliable delivery within Germany and the EU.
Benefits for Customers
With SHOP-FSP, private customers were able to order products directly without having to go through project-based processes or wholesale partners. This not only simplified the purchasing process but also strengthened trust in original and certified components.
Strategic Value for TPS
The launch of the SHOP-FSP B2C webshop marked TPS Elektronik’s first structured move into e-commerce and direct sales. It provided valuable insights into the online purchasing behavior of private customers and created a foundation for later digital sales projects.
Looking Ahead
Today, SHOP-FSP stands as a milestone in TPS Elektronik’s development history. The 2016 launch demonstrated how digital tools can expand the reach of specialized companies and provide added value to customers beyond traditional project business.
