TPS Elektronik Delivers Comprehensive Electronic Design Services and Procurement Solutions

3 Minuten Reading time
Written by
Nouha Drissi
Published on
2. October 2025

Initial Situation

A company operating in the medical and datacom industries approached TPS Elektronik with a complex challenge. The client required comprehensive electronic design services to modernize an existing product line and sought a reliable partner for component sourcing, logistics, and customer data integration.

As part of its expansion strategy, the company sought to enhance its targeted marketing through a customer relationship management (CRM) system. However, it lacked the expertise to align technical processes with marketing goals and needed guidance on implementing a CRM solution that enables data-driven segmentation and campaign optimization.

At the same time, the company’s supply chain faced growing difficulties:

  • Previous suppliers could no longer ensure timely delivery or provide flexible procurement options.
  • Regulatory compliance for medical components was becoming increasingly demanding.
  • Network reliability in datacom applications required consistent sourcing quality.
  • New smart lighting devices demanded optimized cost-to-performance ratios and scalable logistics solutions.

In short, the client needed a single partner capable of managing design modernization, component procurement, and global logistics — while maintaining quality, compliance, and cost efficiency.

The TPS Solution

TPS Elektronik developed an integrated approach that combined design innovation with optimized procurement and logistics support.

1. Comprehensive Design Modernization

  • Delivered complete electronic design services, including PCB redesign, firmware integration, and prototype validation.
  • Enhanced system performance while ensuring compliance with international standards and industry-specific regulations.

2. CRM and Targeted Marketing Integration

  • Supported the implementation of a CRM system to enable data-driven marketing strategies.
  • Linked real-time product performance data with customer insights for more precise segmentation.
  • Enabled targeted campaigns, improving customer engagement and marketing efficiency.

3. Component Procurement and Value-Added Services

  • Provided a tailored component procurement service across medical, datacom, and lighting industries.
  • Ensured regulatory compliance for medical components through transparent documentation and traceability.
  • Supported high-performance networks with reliable datacom component sourcing.
  • Delivered optimized lighting component solutions for smart systems with a balanced cost–quality ratio.

4. Shipping and Distribution Optimization

  • Implemented digital shipping management tools to streamline logistics and global distribution.
  • Reduced lead times through automated tracking, real-time visibility, and scalable shipping processes.

Results

The collaboration achieved measurable improvements across multiple areas:

  • Product modernization: Redesigned electronics were completed and market-ready within six months.
  • Targeted marketing: The new CRM system increased campaign efficiency by around 40%.
  • Procurement reliability: Sourcing delays decreased while maintaining full compliance for medical and datacom products.
  • Logistics efficiency: Lead times for global shipments were reduced by approximately 25%.

Conclusion

This project illustrates how TPS Elektronik integrates electronic design, procurement, marketing, and logistics into a cohesive service framework.
From implementing CRM-based marketing systems to managing component procurement across multiple industries and optimizing global logistics, TPS Elektronik effectively supported the client’s modernization and long-term growth strategy.

Through this partnership, the customer achieved modernized products, smarter marketing, and more resilient supply chains — positioning TPS Elektronik as a trusted long-term partner for innovation and sustainable expansion.