Initial Situation
A company operating in the medical and datacom industries approached TPS Elektronik with a complex challenge. The client required comprehensive electronic design services to modernize an existing product line and sought a reliable partner for component sourcing, logistics, and customer data integration.
As part of its expansion strategy, the company sought to enhance its targeted marketing through a customer relationship management (CRM) system. However, it lacked the expertise to align technical processes with marketing goals and needed guidance on implementing a CRM solution that enables data-driven segmentation and campaign optimization.
At the same time, the company’s supply chain faced growing difficulties:
- Previous suppliers could no longer ensure timely delivery or provide flexible procurement options.
- Regulatory compliance for medical components was becoming increasingly demanding.
- Network reliability in datacom applications required consistent sourcing quality.
- New smart lighting devices demanded optimized cost-to-performance ratios and scalable logistics solutions.
In short, the client needed a single partner capable of managing design modernization, component procurement, and global logistics — while maintaining quality, compliance, and cost efficiency.
The TPS Solution
TPS Elektronik developed an integrated approach that combined design innovation with optimized procurement and logistics support.
1. Comprehensive Design Modernization
- Delivered complete electronic design services, including PCB redesign, firmware integration, and prototype validation.
- Enhanced system performance while ensuring compliance with international standards and industry-specific regulations.
2. CRM and Targeted Marketing Integration
- Supported the implementation of a CRM system to enable data-driven marketing strategies.
- Linked real-time product performance data with customer insights for more precise segmentation.
- Enabled targeted campaigns, improving customer engagement and marketing efficiency.
3. Component Procurement and Value-Added Services
- Provided a tailored component procurement service across medical, datacom, and lighting industries.
- Ensured regulatory compliance for medical components through transparent documentation and traceability.
- Supported high-performance networks with reliable datacom component sourcing.
- Delivered optimized lighting component solutions for smart systems with a balanced cost–quality ratio.
4. Shipping and Distribution Optimization
- Implemented digital shipping management tools to streamline logistics and global distribution.
- Reduced lead times through automated tracking, real-time visibility, and scalable shipping processes.
Results
The collaboration achieved measurable improvements across multiple areas:
- Product modernization: Redesigned electronics were completed and market-ready within six months.
- Targeted marketing: The new CRM system increased campaign efficiency by around 40%.
- Procurement reliability: Sourcing delays decreased while maintaining full compliance for medical and datacom products.
- Logistics efficiency: Lead times for global shipments were reduced by approximately 25%.
Conclusion
This project illustrates how TPS Elektronik integrates electronic design, procurement, marketing, and logistics into a cohesive service framework.
From implementing CRM-based marketing systems to managing component procurement across multiple industries and optimizing global logistics, TPS Elektronik effectively supported the client’s modernization and long-term growth strategy.
Through this partnership, the customer achieved modernized products, smarter marketing, and more resilient supply chains — positioning TPS Elektronik as a trusted long-term partner for innovation and sustainable expansion.
