{"id":8863,"date":"2026-03-19T09:00:00","date_gmt":"2026-03-19T08:00:00","guid":{"rendered":"https:\/\/tps-elektronik.com\/?post_type=case_studies&#038;p=8863"},"modified":"2026-04-13T13:48:01","modified_gmt":"2026-04-13T11:48:01","slug":"global-sales-partner-electronics-compliance-market-entry-case","status":"publish","type":"case_studies","link":"https:\/\/tps-elektronik.com\/en\/case-studies\/global-sales-partner-electronics-compliance-market-entry-case\/","title":{"rendered":"From Compliance Risk to Repeatable Market Entry: TPS as a Global Sales Partner for Electronics"},"content":{"rendered":"<article class=\"blog-post single-column\" lang=\"en\"><header>\n<p><strong>Scope<\/strong>: Global sales enablement, supplier qualification, and documentation readines<\/p>\n<\/header><nav id=\"toc\" class=\"toc\" aria-label=\"Table of contents\">\n<h2 id=\"toc\">Table of contents<\/h2>\n<ol>\n<li><a href=\"#summary\">Executive Summary<\/a><\/li>\n<li><a href=\"#client\">Client Profile (Anonymous)<\/a><\/li>\n<li><a href=\"#challenge\">What Was Blocking Launch<\/a><\/li>\n<li><a href=\"#approach\">TPS Sales Playbook<\/a><\/li>\n<li><a href=\"#deliverables\">Reusable Deliverables<\/a><\/li>\n<li><a href=\"#results\">Results &amp; Business Impact<\/a><\/li>\n<li><a href=\"#how-to-start\">How to Start (RFQ Path)<\/a><\/li>\n<li><a href=\"#faq\">FAQ<\/a><\/li>\n<\/ol>\n<\/nav>\n<section id=\"summary\">\n<h2>Executive Summary<\/h2>\n<p data-start=\"1414\" data-end=\"1626\">A mid-sized OEM (name withheld under NDA) aimed to scale an industrial electronics platform across multiple regions while maintaining control over RoHS compliance, documentation quality, and supplier performance.<\/p>\n<p data-start=\"1628\" data-end=\"1844\">The engineering team was experienced, but internal handoffs between design, procurement, and market-entry requirements were inconsistent\u2014particularly when dealing with EU obligations and U.S. regulatory expectations.<\/p>\n<p data-start=\"1846\" data-end=\"1994\"><strong data-start=\"1846\" data-end=\"1859\">Objective<\/strong><br data-start=\"1859\" data-end=\"1862\" \/>Establish a repeatable and auditable market-entry process so that new product variants can be quoted and delivered more efficiently.<\/p>\n<p data-start=\"1996\" data-end=\"2060\"><strong data-start=\"1996\" data-end=\"2010\">Constraint<\/strong><br data-start=\"2010\" data-end=\"2013\" \/>Shorten timelines without reducing QA\/QC rigor.<\/p>\n<p data-start=\"2062\" data-end=\"2211\"><strong data-start=\"2062\" data-end=\"2074\">Approach<\/strong><br data-start=\"2074\" data-end=\"2077\" \/>TPS supported the customer as a <a href=\"https:\/\/tps-elektronik.com\/en\/services\/global-sales-partner-for-electronics\/\">global sales partner<\/a> by aligning supplier capabilities, compliance evidence, and commercial workflows.<\/p>\n<\/section>\n<section id=\"client\">\n<h2>Client Profile (Anonymous)<\/h2>\n<p data-start=\"2249\" data-end=\"2300\">The customer develops industrial systems combining:<\/p>\n<ul data-start=\"2301\" data-end=\"2365\">\n<li data-section-id=\"9uibom\" data-start=\"2301\" data-end=\"2322\">Power electronics<\/li>\n<li data-section-id=\"k28l71\" data-start=\"2323\" data-end=\"2339\">Control PCBs<\/li>\n<li data-section-id=\"1xfbo45\" data-start=\"2340\" data-end=\"2365\">Ruggedized enclosures<\/li>\n<\/ul>\n<p data-start=\"2367\" data-end=\"2489\">The primary challenge was not component sourcing, but building a structured and repeatable go-to-market workflow covering:<\/p>\n<ul data-start=\"2490\" data-end=\"2585\">\n<li data-section-id=\"1c4ussk\" data-start=\"2490\" data-end=\"2506\">RFQ packages<\/li>\n<li data-section-id=\"13k0s7r\" data-start=\"2507\" data-end=\"2530\">Supplier validation<\/li>\n<li data-section-id=\"zfi5ij\" data-start=\"2531\" data-end=\"2553\">Documentation sets<\/li>\n<li data-section-id=\"1ldfw3u\" data-start=\"2554\" data-end=\"2585\">Pre-shipment quality checks<\/li>\n<\/ul>\n<p data-start=\"2587\" data-end=\"2734\"><strong data-start=\"2587\" data-end=\"2614\">Note on confidentiality<\/strong><br data-start=\"2614\" data-end=\"2617\" \/>Product roadmap and supplier data are commercially sensitive. This case study focuses on workflows and outcomes only.<\/p>\n<\/section>\n<section id=\"challenge\">\n<h2>What Was Blocking Launch<\/h2>\n<h3>1) RoHS evidence Not Audit-Ready<\/h3>\n<p data-start=\"2812\" data-end=\"2947\">Declarations existed but were not consistently supported by traceable documentation required for audits or customer follow-up requests.<\/p>\n<p data-start=\"2949\" data-end=\"2966\">TPS helped align:<\/p>\n<ul data-start=\"2967\" data-end=\"3125\">\n<li data-section-id=\"ptw5w8\" data-start=\"2967\" data-end=\"3025\">Materials strategy with EU RoHS (Directive 2011\/65\/EU)<\/li>\n<li data-section-id=\"i2qlef\" data-start=\"3026\" data-end=\"3070\">Documentation structure for traceability<\/li>\n<li data-section-id=\"7uy1bc\" data-start=\"3071\" data-end=\"3125\">Evidence expectations across procurement and sales<\/li>\n<\/ul>\n<h3>2) Supplier Qualification Gaps<\/h3>\n<p data-start=\"3170\" data-end=\"3227\">Variations in materials (metals vs. non-metals) impacted:<\/p>\n<ul data-start=\"3228\" data-end=\"3320\">\n<li data-section-id=\"16uxfyo\" data-start=\"3228\" data-end=\"3245\">EMI behaviour<\/li>\n<li data-section-id=\"o7414j\" data-start=\"3246\" data-end=\"3270\">Corrosion resistance<\/li>\n<li data-section-id=\"q5ye8a\" data-start=\"3271\" data-end=\"3292\">Manufacturability<\/li>\n<li data-section-id=\"19bvrne\" data-start=\"3293\" data-end=\"3320\">Inspection requirements<\/li>\n<\/ul>\n<p data-start=\"3322\" data-end=\"3347\">Additional gaps included:<\/p>\n<ul data-start=\"3348\" data-end=\"3520\">\n<li data-section-id=\"igcynk\" data-start=\"3348\" data-end=\"3381\">Inconsistent process controls<\/li>\n<li data-section-id=\"z42q01\" data-start=\"3382\" data-end=\"3445\">Limited standardization of sealing and enclosure validation<\/li>\n<li data-section-id=\"1ikleev\" data-start=\"3446\" data-end=\"3520\">Lack of defined inspection criteria (e.g., pressure\/leak verification)<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8865\" src=\"https:\/\/tps-elektronik.com\/wp-content\/uploads\/2026\/03\/1.1_S_CC_2_B.jpg\" alt=\"Global electronics sales workflow linking engineering, procurement, supplier audits, and compliance documentation\" width=\"1920\" height=\"1080\" \/><\/p>\n<h3>3) Inconsistent Security Positioning<\/h3>\n<p data-start=\"3571\" data-end=\"3660\">The embedded compute module raised recurring customer questions about security standards.<\/p>\n<p data-start=\"3662\" data-end=\"3722\">TPS clarified expectations and aligned communication around:<\/p>\n<ul data-start=\"3723\" data-end=\"3846\">\n<li data-section-id=\"1qyo88l\" data-start=\"3723\" data-end=\"3788\"><strong data-start=\"3725\" data-end=\"3760\">Common Criteria (ISO\/IEC 15408)<\/strong> as a recognized framework<\/li>\n<li data-section-id=\"cc6qmi\" data-start=\"3789\" data-end=\"3846\">Practical positioning for sales and procurement teams<\/li>\n<\/ul>\n<h3>4) Global Expansion Complexity<\/h3>\n<p data-start=\"3891\" data-end=\"3938\">The customer required a structured approach to:<\/p>\n<ul data-start=\"3939\" data-end=\"4070\">\n<li data-section-id=\"4zu7bg\" data-start=\"3939\" data-end=\"3975\">Regional compliance requirements<\/li>\n<li data-section-id=\"2zvuwr\" data-start=\"3976\" data-end=\"4007\">Labelling and documentation<\/li>\n<li data-section-id=\"1ij89er\" data-start=\"4008\" data-end=\"4042\">Supplier documentation quality<\/li>\n<li data-section-id=\"1ihb1z4\" data-start=\"4043\" data-end=\"4070\">Customer questionnaires<\/li>\n<\/ul>\n<p data-start=\"4072\" data-end=\"4141\">TPS helped standardize procurement inputs to reduce iteration cycles.<\/p>\n<\/section>\n<section id=\"approach\">\n<h2>TPS Sales Playbook<\/h2>\n<h3 data-section-id=\"8ttddn\" data-start=\"4182\" data-end=\"4239\">Phase 1 \u2014 Quote-Ready Requirements &amp; Compliance Map<\/h3>\n<p data-start=\"4241\" data-end=\"4295\">Creation of a centralized \u201csource of truth\u201d including:<\/p>\n<ul data-start=\"4296\" data-end=\"4423\">\n<li data-section-id=\"2lf6ef\" data-start=\"4296\" data-end=\"4316\">Product variants<\/li>\n<li data-section-id=\"85jprc\" data-start=\"4317\" data-end=\"4357\">Critical-to-quality (CTQ) parameters<\/li>\n<li data-section-id=\"1ts2ix1\" data-start=\"4358\" data-end=\"4392\">Compliance mapping (EU + U.S.)<\/li>\n<li data-section-id=\"1ewj9gs\" data-start=\"4393\" data-end=\"4423\">RoHS evidence expectations<\/li>\n<\/ul>\n<p data-start=\"4425\" data-end=\"4498\"><strong data-start=\"4425\" data-end=\"4437\">Outcome:<\/strong> Reduced back-and-forth between engineering and procurement<\/p>\n<h3 data-section-id=\"o0tuc4\" data-start=\"4505\" data-end=\"4556\">Phase 2 \u2014 Supplier Selection &amp; Test Alignment<\/h3>\n<p data-start=\"4558\" data-end=\"4582\">Supplier evaluation for:<\/p>\n<ul data-start=\"4583\" data-end=\"4652\">\n<li data-section-id=\"1kpndu3\" data-start=\"4583\" data-end=\"4592\">PCBAs<\/li>\n<li data-section-id=\"zz70t5\" data-start=\"4593\" data-end=\"4613\">Cable assemblies<\/li>\n<li data-section-id=\"1x2lck5\" data-start=\"4614\" data-end=\"4637\">Machined components<\/li>\n<li data-section-id=\"1dkwc0x\" data-start=\"4638\" data-end=\"4652\">Enclosures<\/li>\n<\/ul>\n<p data-start=\"4654\" data-end=\"4673\">Alignment included:<\/p>\n<ul data-start=\"4674\" data-end=\"4737\">\n<li data-section-id=\"1c9l89i\" data-start=\"4674\" data-end=\"4694\">Inspection plans<\/li>\n<li data-section-id=\"3qfhhz\" data-start=\"4695\" data-end=\"4715\">Process controls<\/li>\n<li data-section-id=\"nezej3\" data-start=\"4716\" data-end=\"4737\">Test expectations<\/li>\n<\/ul>\n<p data-start=\"4739\" data-end=\"4754\">Where relevant:<\/p>\n<ul data-start=\"4755\" data-end=\"4852\">\n<li data-section-id=\"dzstpl\" data-start=\"4755\" data-end=\"4808\">NDT competence (aligned with <a href=\"https:\/\/www.iso.org\/standard\/75614.html\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">ISO 9712<\/a> principles)<\/li>\n<li data-section-id=\"1yfcmen\" data-start=\"4809\" data-end=\"4852\">Pressure and leak verification criteria<\/li>\n<\/ul>\n<h3 data-section-id=\"1l02oex\" data-start=\"4859\" data-end=\"4906\">Phase 3 \u2014 Material Evidence &amp; QA\/QC Gates<\/h3>\n<p data-start=\"4908\" data-end=\"4931\">Structured approach to:<\/p>\n<ul data-start=\"4932\" data-end=\"4991\">\n<li data-section-id=\"1bv3osw\" data-start=\"4932\" data-end=\"4957\">Material declarations<\/li>\n<li data-section-id=\"1u9f9lv\" data-start=\"4958\" data-end=\"4974\">Test reports<\/li>\n<li data-section-id=\"1ev5evf\" data-start=\"4975\" data-end=\"4991\">Traceability<\/li>\n<\/ul>\n<p data-start=\"4993\" data-end=\"5022\">Definition of QA\/QC elements:<\/p>\n<ul data-start=\"5023\" data-end=\"5107\">\n<li data-section-id=\"1u0dryo\" data-start=\"5023\" data-end=\"5046\">Incoming inspection<\/li>\n<li data-section-id=\"1wtqpcb\" data-start=\"5047\" data-end=\"5065\">Sampling plans<\/li>\n<li data-section-id=\"s9n2bz\" data-start=\"5066\" data-end=\"5086\">Re-test triggers<\/li>\n<li data-section-id=\"63apoz\" data-start=\"5087\" data-end=\"5107\">Escalation paths<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8869\" src=\"https:\/\/tps-elektronik.com\/wp-content\/uploads\/2026\/03\/2.1_S_CC_2_B.jpg\" alt=\"Supplier audit scene for electronics manufacturing showing QA checklist, sample parts, and compliance documents\" width=\"1920\" height=\"1080\" \/><\/p>\n<h3 data-section-id=\"11vuc1e\" data-start=\"5114\" data-end=\"5146\">Phase 4 \u2014 Sales Enablement<\/h3>\n<p data-start=\"5148\" data-end=\"5219\">Translation of technical readiness into clear commercial communication:<\/p>\n<ul data-start=\"5220\" data-end=\"5309\">\n<li data-section-id=\"1cofavi\" data-start=\"5220\" data-end=\"5260\">Standardized questionnaire responses<\/li>\n<li data-section-id=\"qsu1ms\" data-start=\"5261\" data-end=\"5284\">Documentation index<\/li>\n<li data-section-id=\"4picpz\" data-start=\"5285\" data-end=\"5309\">Security positioning<\/li>\n<\/ul>\n<p data-start=\"5311\" data-end=\"5391\">Support included templates to maintain consistency across customer interactions.<\/p>\n<\/section>\n<section id=\"deliverables\">\n<h2>Reusable Deliverables<\/h2>\n<p data-start=\"5426\" data-end=\"5487\">The following assets were designed for reuse across projects:<\/p>\n<ul data-start=\"5489\" data-end=\"5944\">\n<li data-section-id=\"1r3sc6g\" data-start=\"5489\" data-end=\"5574\"><strong data-start=\"5491\" data-end=\"5506\">RFQ package<\/strong>\n<ul data-start=\"5511\" data-end=\"5574\">\n<li data-section-id=\"1lcxdjk\" data-start=\"5511\" data-end=\"5574\">BOM, drawings, CTQ list, inspection plan, variant structure<\/li>\n<\/ul>\n<\/li>\n<li data-section-id=\"1u4m9jx\" data-start=\"5576\" data-end=\"5656\"><strong data-start=\"5578\" data-end=\"5600\">Supplier shortlist<\/strong>\n<ul data-start=\"5605\" data-end=\"5656\">\n<li data-section-id=\"1q5ck0u\" data-start=\"5605\" data-end=\"5656\">Capability matrix, audit results, risk register<\/li>\n<\/ul>\n<\/li>\n<li data-section-id=\"zenh2\" data-start=\"5658\" data-end=\"5755\"><strong data-start=\"5660\" data-end=\"5698\">Compliance documentation structure<\/strong>\n<ul data-start=\"5703\" data-end=\"5755\">\n<li data-section-id=\"nz6ln\" data-start=\"5703\" data-end=\"5755\">RoHS declarations with traceable supporting data<\/li>\n<\/ul>\n<\/li>\n<li data-section-id=\"wtor23\" data-start=\"5757\" data-end=\"5840\"><strong data-start=\"5759\" data-end=\"5778\">QA\/QC framework<\/strong>\n<ul data-start=\"5783\" data-end=\"5840\">\n<li data-section-id=\"5agsel\" data-start=\"5783\" data-end=\"5840\">Inspection criteria, sampling plans, escalation logic<\/li>\n<\/ul>\n<\/li>\n<li data-section-id=\"cp517k\" data-start=\"5842\" data-end=\"5944\"><strong data-start=\"5844\" data-end=\"5874\">Sales enablement templates<\/strong>\n<ul data-start=\"5879\" data-end=\"5944\">\n<li data-section-id=\"1rkoyov\" data-start=\"5879\" data-end=\"5944\">Customer responses, documentation index, positioning guidance<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/section>\n<section id=\"results\">\n<h2>Results &amp; Business Impact<\/h2>\n<p data-start=\"5983\" data-end=\"6035\">Following implementation of the structured workflow:<\/p>\n<ul data-start=\"6037\" data-end=\"6354\">\n<li data-section-id=\"1naytuy\" data-start=\"6037\" data-end=\"6130\"><strong data-start=\"6039\" data-end=\"6066\">Improved RFQ efficiency<\/strong><br data-start=\"6066\" data-end=\"6069\" \/>Fewer clarification cycles due to standardized input data<\/li>\n<li data-section-id=\"1y69t6b\" data-start=\"6132\" data-end=\"6231\"><strong data-start=\"6134\" data-end=\"6167\">Reduced supplier-related risk<\/strong><br data-start=\"6167\" data-end=\"6170\" \/>Clearer qualification criteria and documented QA\/QC gates<\/li>\n<li data-section-id=\"1lm0lkn\" data-start=\"6233\" data-end=\"6354\"><strong data-start=\"6235\" data-end=\"6277\">More consistent customer communication<\/strong><br data-start=\"6277\" data-end=\"6280\" \/>Compliance and security topics addressed with structured documentation<\/li>\n<\/ul>\n<p data-start=\"6356\" data-end=\"6464\">Overall, the customer established a more predictable and repeatable process for market entry across regions.<\/p>\n<\/section>\n<section id=\"how-to-start\">\n<h2>How to Start (RFQ Path)<\/h2>\n<p data-start=\"6499\" data-end=\"6534\">To initiate collaboration, provide:<\/p>\n<ol data-start=\"6536\" data-end=\"6696\">\n<li data-section-id=\"15yh9y4\" data-start=\"6536\" data-end=\"6555\">Target markets<\/li>\n<li data-section-id=\"1woij2u\" data-start=\"6556\" data-end=\"6577\">Product variants<\/li>\n<li data-section-id=\"17cckwc\" data-start=\"6578\" data-end=\"6654\">Known compliance requirements (e.g., RoHS, security, customer-specific)<\/li>\n<li data-section-id=\"az2113\" data-start=\"6655\" data-end=\"6696\">Current supplier list (if available)<\/li>\n<\/ol>\n<p data-start=\"6698\" data-end=\"6804\">TPS will define a structured commercial and technical pathway toward a quote-ready and launch-ready state.<\/p>\n<\/section>\n<section id=\"faq\">\n<h2>FAQ<\/h2>\n<h3 data-section-id=\"14o12uf\" data-start=\"6821\" data-end=\"6865\">Does TPS provide final certifications?<\/h3>\n<p data-start=\"6866\" data-end=\"7003\">No. TPS supports documentation readiness and compliance structuring. Final certifications are issued by accredited bodies where required.<\/p>\n<h3 data-section-id=\"1yyqieu\" data-start=\"7010\" data-end=\"7047\">How are design changes handled?<\/h3>\n<p data-start=\"7048\" data-end=\"7093\">TPS supports workflow continuity by aligning:<\/p>\n<ul data-start=\"7094\" data-end=\"7188\">\n<li data-section-id=\"1xy228c\" data-start=\"7094\" data-end=\"7116\">Variant management<\/li>\n<li data-section-id=\"29pipk\" data-start=\"7117\" data-end=\"7142\">Documentation updates<\/li>\n<li data-section-id=\"arifir\" data-start=\"7143\" data-end=\"7168\">Supplier coordination<\/li>\n<li data-section-id=\"xdkjfh\" data-start=\"7169\" data-end=\"7188\">RFQ structuring<\/li>\n<\/ul>\n<h3 data-section-id=\"3r9u4q\" data-start=\"7195\" data-end=\"7265\">What about mechanical parts requiring NDT or sealing validation?<\/h3>\n<p data-start=\"7266\" data-end=\"7276\">TPS helps:<\/p>\n<ul data-start=\"7277\" data-end=\"7467\">\n<li data-section-id=\"bcnov5\" data-start=\"7277\" data-end=\"7359\">Assess supplier capability (including NDT-related competence where applicable)<\/li>\n<li data-section-id=\"wqsl5w\" data-start=\"7360\" data-end=\"7419\">Define acceptance criteria (e.g., pressure\/leak checks)<\/li>\n<li data-section-id=\"14ndxzv\" data-start=\"7420\" data-end=\"7467\">Integrate requirements into QA\/QC processes<\/li>\n<\/ul>\n<h3 data-section-id=\"8nl15z\" data-start=\"7474\" data-end=\"7505\">How quickly can we start?<\/h3>\n<p data-start=\"7506\" data-end=\"7651\">After receiving initial RFQ inputs, TPS can begin with a compliance and supplier-risk mapping phase, followed by structured implementation steps.<\/p>\n<\/section>\n<footer style=\"background: #2d5797; padding: 30px; border-radius: 14px; margin-top: 40px;\">\n<p style=\"color: #ffffff; font-size: 16px; line-height: 1.6; margin: 0;\"><strong>Next step:<\/strong><\/p>\n<p data-start=\"7674\" data-end=\"7838\"><span style=\"color: #ffffff;\">If you are managing global sourcing, compliance documentation, and market-entry challenges, TPS can support the development of a structured and repeatable workflow.<\/span><\/p>\n<p data-start=\"7840\" data-end=\"7894\"><span style=\"color: #ffffff;\">\u2192 Start here:<\/span> \u00a0<a style=\"color: #ffffff; font-weight: 600; text-decoration: underline;\" href=\"https:\/\/tps-elektronik.com\/en\/services\/global-sales-partner-for-electronics\/\">Global Sales Partner for Electronics \u2192<\/a><\/p>\n<\/footer><\/article>\n\n<style id=\"wpforms-css-vars-4659-block-8f1c0067-1486-4281-bb00-a015c02cbc4b\">\n\t\t\t\t#wpforms-4659.wpforms-block-8f1c0067-1486-4281-bb00-a015c02cbc4b {\n\t\t\t\t--wpforms-field-size-input-height: 43px;\n--wpforms-field-size-input-spacing: 15px;\n--wpforms-field-size-font-size: 16px;\n--wpforms-field-size-line-height: 19px;\n--wpforms-field-size-padding-h: 14px;\n--wpforms-field-size-checkbox-size: 16px;\n--wpforms-field-size-sublabel-spacing: 5px;\n--wpforms-field-size-icon-size: 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procurement.<\/p>\n","protected":false},"author":6,"featured_media":8873,"template":"","class_list":["post-8863","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>From Compliance Risk to Market Entry: A Structured Approach for Industrial Electronics<\/title>\n<meta name=\"description\" content=\"Learn how a mid-sized OEM improved global market entry with structured RFQ workflows, supplier qualification, and compliance-ready documentation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tps-elektronik.com\/en\/case-studies\/global-sales-partner-electronics-compliance-market-entry-case\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" 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